Generation What? is a cross-media programme that aims at putting the millennial generation under the spotlights, to achieve its portrait worldwide. Thanks to the financial help from the European Union, Generation What? Arabic puts the youth of 8 South Mediterranean countries at the center of the debate for the six upcoming months.

Eight countries are involved in the project: Algeria, Egypt, Jordan, Lebanon, Libya, Morocco, Palestine and Tunisia.

Each participating country has its own website. The 8 websites can be reached from one single address: arab.generation-what.org. Generation What? Arabic offers young people to take an online survey of 167 questions, written with the help of sociologists, adapted to each country’s cultural and political context. This survey covers all relevant fields: millennials’ relationship to their family, society, work, adulthood, love, the future, national and cultural identity, and more.

Thanks to a database updated in real time, users can instantly compare their answers to those of the youth from their country/region/world on interactive maps.

Generation What? Arabic is supported by local broadcasters. Each one of them directs 21 video modules in which about thirty young people from their country take the questionnaire. The 21 videos are available on the local website, and draw the portrait of the country’s 18 to 34 year-old generation. Users can also watch regional video compilations, that compare answers given by young people in the entire Arab region. These videos can be watched on all 8 websites of the participating countries.

The campaign reaches its fullest potential through a communications strategy involving the media, influencers, the civil society and youth associations that promote the campaign.

The campaign ends with the publication of a report on the youth of each country and of the entire region, generating wide-ranging debate.